Digital New Agency

Businessmen Totte Bolter and Kent Carlbom start EXB Media & Marketing. Their business concept is to help companies optimise their media investments, oriented towards purchasing in a print-focused media industry.

New management under MD Martin Bolter and Carl-Johan Löfvenborg makes a 180-degree turn by expanding the ExB offer to include all media, with a focus on digital media.

Over a two-year period, the company acquires new clients and partners, and grows from four to 15 employees.

The company joins forces with entrepreneur Mikael Signarsson to start DNA Labs, with the aim of starting new successful and socially useful companies.

This is the most eventful year in the company’s history! After years of expansion and renewal, ExB (Extended Business) changes its name to Digital New Agency or DNA for short. In the same year, the company moves into new premises on Level 20 in the Wenner-Gren Center. If all that wasn’t enough, they join forces with Jonas Lidén to start the Fusion programmatic agency.

The next milestone in the history of DNA is soon reached. With a new office in Lodz, Poland, DNA is able to widen its offer beyond marketing – it is now a digital growth agency, with consultants in marketing, technical development and innovation. Martin Bolter is appointed CEO for the DNA Group and Lars Molnar becomes managing director for the Group’s media agency.

The DNA Group exceeds 50 employees.

2002

2013

New management under MD Martin Bolter and Carl-Johan Löfvenborg makes a 180-degree turn by expanding the ExB offer to include all media, with a focus on digital media.

2015

Over a two-year period, the company acquires new clients and partners, and grows from four to 15 employees.

2016

The company joins forces with entrepreneur Mikael Signarsson to start DNA Labs, with the aim of starting new successful and socially useful companies.

2017

2018

2019

The DNA Group exceeds 50 employees.